Freshmind is in the business of activating the imaginations of people through deeply immersive events. Success to us is creating a connection between people, places, and ideas - the kind that will last a lifetime in their memories.

These are the principals the guide the Fresh Model of working and everything we stand for as an experience curation collective.

Added Service Value

Our first question is always one of value. How can we bring value to a client or concept and what energy or outlying innovation is available through our collaboration?

The Story

Storytelling is not just for bedtime - it's deeply embedded in our own event curation. Storytelling lies at the heart of our work, guiding the emotions and empathy between customers, brands, and experiences. In the age of advanced technology, the ways that we can tell these stories are numerous, making this one of the most exciting aspects of our work.

The Unexpected

We truly believe in the element of surprise. In our experience, it serves as one of the best communication strategies available to events, and working closely with our clients we ensure that the element of surprise is executed to enrich the exciting and experience of their customers across the board.

Interactivity

User-generated activities are the glue of an incredible connection between brands, customers and our clients - and Freshmind swears by them. Bring the customer into the mix like this creates memorable, multi-functional touchpoints that not only fuel the experience but provide dynamic content opportunities that serve both the customer and client.

Impact

We always ask our clients and collaborators a simple question: What impact do you want to have on the people you serve? Setting clear statements of intent allow us to truly nail a strategy that provides tangible results alongside amazing experiences.

Immersive Experience

Two-dimensional experiences are not something that we can get behind. Our goals are always geared to immerse our audiences with brand values, emotions, feelings and elements that test the senses.

The Team

First-in-class experiences require dedicated, energetic and enthusiastic staff. Accordingly, we fill our events with people who can live and breath the energy and excitement of our curated events.

The Space

The right location can make or break any event experience. Attention to detail and a commitment to quality means that we rigorously scour the market for the perfect locations for any event we carry, finding optimal spaces that fit the requirements like a glove.

The host

A good host is ultimately the anchor of a happy guest. We take care of as much of the heavy lifting as possible, leaving our clients to feel welcome, acknowledged and proud to be included and affiliated with their event.

About Fresh Mind

Freshmind is an impact experience collective that aims to make unforgettable experiences accessible to all. Collaborations shared through experiences and shared values can create wave upon wave of positive impact for culture, society, and business alike. From two people to ten thousand, shared greatness can change the world for the better, and we relish in the opportunity to facilitate these movements. The mind collects moments, not things. Just call us the hottest real estate agents of memory lane.

Join The Collective

People reach out to us seeking concepts, activations, and new energy that they can bring to their customers and the experience of working alongside them. We love to help companies build their presence and impact through events, and welcome those in search of something fresh to

Art hasn’t always been available to everyone. Through societal, cultural and technological change, it's easier than ever for the public to connect with visual artists across the world. Freshmind has always been drawn to projects that open doors, close gaps, and foster collaboration.

Alongside Absolut Art, we have worked consistently to develop concepts, communication strategies and innovative activations across the world with the goal of connecting amazing artists with people. Discovering art that speaks to your heart has never been easier, whether you’re a serious collector or aspiring student alike.

Our collaboration to date has seen us engage and support more than 90 artists worldwide, drawing talents from Stockholm, Los Angeles, Berlin, and Havana.

Despite its known affluence, less than 6 million Swedish citizens do not have a long-term savings plan in place. In collaboration with Börshajen, we invited a series of financial advisors and speakers to attend publicly hosted forums and events, educating attendees on practical financial development and motivating people to invest in their futures and work towards economic freedom.

Do you wish to democratize access?

We constantly aim to make amazing experiences accessible to all. We strongly believe that an experience shared together can create waves of positive impact and change.

AMAZING HUMANS MAKE LIFE CHANGING EXPERIENCES

As an impact experience collective, we believe that people are the most valuable asset we have. Accordingly, the Freshmind network consists of amazing humans that make our experiences the most unforgettable and impactful that they can be.

Artistry

Artists, creators, and figures of influence are consistently engaged to enrich the concepts that we put in motion alongside our collaborators. Diverse talent encourages new ideas, and these kinds of creative movements are what inspire the impactful and unforgettable experiences available.

Ambassadors

A good ambassador is a priceless asset to any brand looking to allow its customers to live and breath its values. We are proud to be supported by a wide network of ambassadors from numerous disciplines, industries, and territories, extending their knowledge, influence, and energy to any client that collaborates with Freshmind.

Join the club

You can NEVER have too many amazing humans in your corner. Whatever your job title, age or experience, your ideas, and energy could be a vital part of future experiences. Get in touch to book a phone call or meeting at our Stockholm headquarters.

Beautiful spaces create amazing experiences

At Freshmind, we believe that some of the most game-changing events occur when a unique environment is developed in order to directly enrich the customer’s experience. When push comes to shove, location, space, and interior are as vital as the content of the programming. Our spaces are the storyboard from which we can curate something special, and with a channel-neutral approach, we plan with a coherent customer journey at the forefront of our planning and throughout the activation process.

From selection to use of space, we obsess over the details and collaborate with cutting edge spaces and suppliers to ensure sustainability and innovation in the design and execution of our experiences.

SUSTAINABILITY

We only have one earth, and in curating unforgettable experiences, we aim to our part in supporting and enriching the environments we occupy. We want to leave every location we use in better shape than it was when we arrived. Accordingly, we consistently push our ambassadors, suppliers and clients to think act sustainably in every partnership and collaboration we do.

Digital media is a crowded space, and everyone is trying to sell us something. Companies compete to create the best business at the lowest prices, often with little differentiation in values, brand presence, and quality. Long term brand building is what separates the great from the crowd. We employ this kind of bigger picture thinking in every project we take on, asking what can separate our partners from the masses, and the results speak volumes for the value of brand building over market replication.

We like to keep our cards on the table and create unforgettable brand experiences with transparent values.

Mobile operator Halebop is the nine-time winner of the Quality Index award for most satisfied customers. We have worked closely on building and activating brand concepts and campaigns, developed partnerships between artists, ambassadors, events, and the brand, and further assisted their programming efforts throughout our partnership.

Through multi-touch marketing activations, customers find the Halebop brand through both physical and digital activations. Their ability to connect does rely on the digital space, but is optimized within that space to make the brand visible and connected with both existing and potential customers.

We have paired the above with a collaborative, transparent and open stream of collaboration and communication, allowing us to work alongside Halebop consistently and create a dynamic customer experiences along the way.